Pure cotton material remains the mainstream in the underwear market, and consumers pay more attention to “organic certification”

Despite the continuous emergence of new fabrics, pure cotton still accounts for over 50% of the underwear market due to its breathability and hypoallergenic properties. In recent years, there has been a significant increase in consumer demand for “organic cotton” (grown without pesticides). Some manufacturers have implemented blockchain technology to trace the origin of cotton, enhancing transparency.